Because the Internet has become an integral part of virtually every industry, as a small business owner you need to think carefully about how your company is seen online. We at wEquipuSEO understand a strong, easy-to-find presence can bring in new business and extend your business’s reach dramatically. How do you go about doing this? Here are some simple first steps that we use at our Raleigh SEO Company that can help any business.
Study The Basics Of Online Advertising
While you don’t need to spend years learning a new set of professional skills to start promoting your business online, it pays to take a little time learning the ropes. Even if you plan to hand your marketing work off to an outside consultant, understanding the basics of the playing field will help you communicate more effectively with your marketers.
Your online presence consists of every place on the Internet where your business is mentioned. It includes both websites and social media accounts that your company controls directly and third-party sites that talk about (and hopefully link to) your business. Effective online marketing is all about making your sites and accounts helpful, persuasive, and easy to find. A secondary — but still important — job is to monitor your reputation on third-party sites and strives to make it as positive as possible.
Establish A Consistent, Professional Tone
Always keep in mind that today many potential customers’ first exposures to your business will be through a web page, email, or social media post. First impressions matter a great deal, so you want to make sure that it’s a positive one. To do this, you’ll need to exercise a measure of control over your marketing efforts to ensure they’re consistent.
Many Internet marketers subscribe to the idea that all publicity is good publicity. This is an extremely dangerous approach to take, though! If you’re working with outside marketers, make sure you choose a team that understands every bit of information that they create on your behalf needs to send the right message to a potential customer.
Master Your NAP Data
One of the simplest steps you can take to learn more about your online reputation is citation-checking your business. A citation is a form of online link that points to your business. Citations don’t have to be browser-friendly hyperlinks, either. Anytime someone uses your NAP information — the name, address, and phone number of your business — it can be connected to your business. Search engines now use this data to rank your business’s position on search engine results pages.
Searching for your company’s NAP info will point you towards directories and review sites that list your business. It’s worth the time it takes to contact such sites and correct any mistakes you find in your NAP data. NAP searches may also help you find different pages (blogs, media, communities, etc.) that are already discussing your business. Consider reaching out to the people who are talking about your company. A fruitful relationship with an established Internet site can send a lot of traffic your way.
Your business’s online presence is an important and valuable property these days. You can learn a lot more about how to protect and enhance it by researching the topic further, but this basic beginner’s guide should set you on the right path.
Find Us On: